3,000,000 + have already chosen BASED
Because confidence shouldn't come at the cost of your health.

Naturally-Derived Ingredients
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High-Performance Formula
Engineered to deliver with no compromise.

Naturally Derived Fragrance
Soented with essential oils.

Stronger, Healthier-Looking Hair
From the first wash to the last.

Science-Backed
Peak performance with no compromise.

Nothing To Hide
Every ingredient listed. Every one explained.
Your Hair Deserves Better
Here is why 3,000,000. chose BASED.
"Not All Haircare Is Created Equal"
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| No Parabens | ||
| No Sulfates | ||
| Full Ingredient Transparency | ||
| Formulated & Filled in USA |
Better Hair Starts Here SWITCH TO BASED
Deeply Cleanses. Deeply Conditions.The BASED Shower Duo cleanses and conditions with zero compromise.
The Key Ingredients
The Hair Mistake Almost Everyone Makes
You wash your hair, grab your towel, rub it dry, and get on with the rest of your routine. Then your hair ends up frizzy, flat, harder to style, or just doesn't look as good as it did when it was wet. If that sounds familiar, the problem probably isn't your products; you're drying your hair the wrong way. Fix this one habit, and your hair will look smoother, healthier, and be much easier to style.
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TIP 1
Scrunch, Don't Scrub
- Rubbing your hair dry with a towel is common — it’s quick, but terrible for your hair.
Back-and-forth scrubbing tugs at lifted hair cuticles. Wet hair is fragile; this practice dries and damages strands. - Try this instead: Gather sections of hair, press gently to squeeze out water, then release, just like blotting up a spill, not scrubbing.
- For wavy, curly or coily hair, scrunch upward toward your scalp rather than pulling down. Wet hair naturally forms clumps. Pulling these apart causes frizz and ruins your curl shape.
- Rubbing your hair dry with a towel is common — it’s quick, but terrible for your hair.
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TIP 2
Ditch the rough towel
- Your bath towel wasn't designed for hair. It's built from thousands of tiny loops. That construction is great for a wet floor, but on hair, they can easily tug at strands, creating friction that leads to damage and frizz.
- A microfiber towel or a soft cotton t-shirt are better alternatives. Their soft, silky threads can absorb more water than a traditional towel, but without the friction and damage.
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TIP 3
Air Dry If you Can
- The less you touch your hair while it dries, the better it'll look. Air drying allows hair to set into its natural shape, which makes styling it much easier. You can either air dry entirely, or gently remove some excess water with the above mentioned methods before styling and air drying the rest of the way.
- If you have wavy, curly, or coily hair, try not to mess with your hair while you're letting it air dry to help keep your style and prevent frizz.
- If you have to use heat tools, use a product with heat-protecting properties
Frequently Asked Questions
Does naturally-derived shampoo mean I have to sacrifice lather and scent?
Does naturally-derived shampoo mean I have to sacrifice lather and scent?
Not at all. The formula creates a satisfying lather using naturally-derived surfactants and has a refreshing peppermint scent derived from essential oils, not artificial fragrance.
What makes this shampoo and conditioner different from drugstore ones?
What makes this shampoo and conditioner different from drugstore ones?
They use naturally-derived cleansing and conditioning ingredients and are formulated without sulfates or artificial fragrance. Every ingredient is listed, and each formula is built to clean, hydrate, and leave hair feeling healthy.
Will this shampoo clean my hair as effectively as drugstore shampoos?
Will this shampoo clean my hair as effectively as drugstore shampoos?
Yes. The formula cleanses dirt, oil, and product buildup while helping maintain your scalp's natural balance. Many customers say their hair looks and feels healthier over time as it adjusts to a gentler routine.
How long will it take to see results after switching to BASED?
How long will it take to see results after switching to BASED?
Most users notice softer, healthier-looking hair within 2-3 washes. However, if you're transitioning from traditional low-quality chemical products, your hair may undergo a brief adjustment period of 1-2 weeks as it rebalances from its dependence on harsh synthetic chemicals.
How does the price compare to conventional hair care products?
How does the price compare to conventional hair care products?
Traditional big-brand shampoo, conditioner and other hair care products are designed purely for one thing. Profit & mass-distribution. Big brands purposefully create formula's that are as cheap to create as possible, looking to cut cost wherever they possibly can, not caring about your hair & health. If you look at the ingredient lists of most big-brand drug store shampoos, and then a dish soap, you can unfortunately & jaw-droppingly see that a few of the ingredients are the same such as 'Sodium laureth sulfate', which is also industrially used... While the initial cost of a premium Shampoo & Conditioner like ours is slightly higher, you know for a fact you are only putting products on your head that are clean, of the highest quality, and without any harsh or low-quality chemicals. By investing in BASED, you are investing in yourself.
Are they suitable for all hair types?
Are they suitable for all hair types?
The formula works for straight to tightly coiled, fine to thick, and oily to dry hair. It is designed to cleanse without overstripping and support your scalp's natural balance.
What if it's not a fit for me?
What if it's not a fit for me?
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.