Better Hair Starts Here SWITCH TO BASED  

    Deeply Cleanses. Deeply Conditions.The BASED Shower Duo cleanses and conditions with zero compromise.

    The Key Ingredients 

    • Coconut Oil

      Nourishes hair, adds shine, and supports a healthy-feeling scalp.

    • Aloe Vera

      Soothes and conditions the scalp for a calm, hydrated feel.

    • Argan Oil

      Deeply hydrates and smooths hair for long-lasting control and shine.

    • Coconut Oil

      Helps strengthen hair and adds healthy, natural-looking shine.

    • Avocado Oil

      Moisturizes the scalp and helps maintain a nourished feel.

    • Vitamin E

      Protects scalp from oxidative and environmental stress.

    • Hydrolyzed Keratin

      Softens, helps strengthen, and can help reduce visible breakage.

    • Glycerin

      Locks in moisture to keep hair hydrated, smooth, and flexible.

      Frequently Asked Questions 

      Not at all. The formula creates a satisfying lather using naturally-derived surfactants and has a refreshing peppermint scent derived from essential oils, not artificial fragrance.

      They use naturally-derived cleansing and conditioning ingredients and are formulated without sulfates or artificial fragrance. Every ingredient is listed, and each formula is built to clean, hydrate, and leave hair feeling healthy.

      Yes. The formula cleanses dirt, oil, and product buildup while helping maintain your scalp's natural balance. Many customers say their hair looks and feels healthier over time as it adjusts to a gentler routine.

      Most users notice softer, healthier-looking hair within 2-3 washes. However, if you're transitioning from traditional low-quality chemical products, your hair may undergo a brief adjustment period of 1-2 weeks as it rebalances from its dependence on harsh synthetic chemicals.

      Traditional big-brand shampoo, conditioner and other hair care products are designed purely for one thing. Profit & mass-distribution. Big brands purposefully create formula's that are as cheap to create as possible, looking to cut cost wherever they possibly can, not caring about your hair & health. If you look at the ingredient lists of most big-brand drug store shampoos, and then a dish soap, you can unfortunately & jaw-droppingly see that a few of the ingredients are the same such as 'Sodium laureth sulfate', which is also industrially used... While the initial cost of a premium Shampoo & Conditioner like ours is slightly higher, you know for a fact you are only putting products on your head that are clean, of the highest quality, and without any harsh or low-quality chemicals. By investing in BASED, you are investing in yourself.

      The formula works for straight to tightly coiled, fine to thick, and oily to dry hair. It is designed to cleanse without overstripping and support your scalp's natural balance.

      Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.

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